Business Support Specialist

Excelitas is a global technology leader with more than 7,500 employees, focused on delivering market-driven solutions to fulfill the illumination, optical, detection and imaging needs of OEMs and end-users across the biomedical, semiconductor, industrial, consumer products, scientific, security, defense and aerospace sectors. ENGAGE with us today and make your contribution to the future! Join the team that leading technology companies turn to for cutting-edge photonic innovation. At Excelitas Technologies you are how we EXCEL.

Position Purpose:

We are seeking a business support specialist who will play a crucial role in leading the strategic development and execution of leads generation (marketing) campaigns.
A key part of the job involves collaborating with corporate marketing and internal teams to align activities and proactively communicate status across the organization and influence the behavior of sales teams.
The successful candidate will significantly enhance the leads pipeline, focusing on improving generation, nurturing, and conversion rates.

Main Responsibilities: 

•    Pull and interpret demand from the business, corporate marketing and sales leaders and other key stakeholders and turn it into effective work streams, marketing promotion projects
•    Drives the development of business promotion activities in accordance with objectives and budget including campaigns and creative approach to be taken via working in collaboration with internal partners
•    Manage details and schedules for the creation and implementation of marketing campaign deliverables, ensuring high-quality results and on-time delivery
•    Managing external agency partners and vendors
•    Drive development of marketing assets to support new product launches of business lines, including but not limited to web banners, print ads, landing pages, email content, sales tools
•    Collaborate with corporate marketing to initiate planning that leads to execution of MarCom activities
•    Proactively and consistently communicate Marcom’s status to all levels of the organization for alignment
•    Significantly improve leads generation, assignment, qualification, nurturing, and opportunity creation based on leads generated by marketing activities. 

Position Qualifications:

• Educational Level: Bachelor’s degree in marketing, Business/Administration or Industrial automation
• Work Experience: In minimum 5 years + experience of working as marcom specialist. Online/office marketing experiences are mandatory.
• Skills: MS office, Marketing automation tools, Leads management, Fluent in both speaking and written English